Glyndwr Showcase
I was initially looking forward to viewing this, as over the last 3 years we have been exposed to and been a part of many great talented students' approaches to their work and ideas.
The first music video was of a harpist singing about a dog called Blue and I really enjoyed this as a friend of mine who was sitting next to me has a dog called Blue and it seemed very spooky. The next was a short animation piece by Kushan called Bittu + Bittu and I felt this was a really great example of animation that had a strong story with a meaning behind it that gave out a strong message.
To me it was about bullying; acceptance of others that are different and how together they became one and overcame the bullies.
There was then another up beat music video about gaming. Further on there were more animations and a music video which was shot in black and white, and looked as if it was filmed in an open bike shed area. The other animation that caught my attention was Oriel Sans Gomez - This I also felt had a good, powerful meaning behind it and also took me on an emotional journey. It was about the friendship between a captain in a spaceship and his friend the alien.
As the showcase played on we were entertained by more animation, music videos and a little claymation. I was disappointed due to the fact that the oldest date of some work was 2007. I guess I had expected to see an up to date showcase of some of my fellow students work.What we were shown was of some great thought processes linked with talent but to me it seemed a bit one-sided Before the hour was over and the showcase had finished, people started to get up and walk out. This may have been because there was another lecture starting in 15 minutes; I couldn't help but feel embarrassed and uncomfortable by this action.
http://www.nwsad.co.uk/
The Mill - Masterclass
British visual effects in Advertising
Suraj Odedra better know as Sid; he started to talk to us about his history and where he is up to now in his career.We were then told about the history of The Mill and that it is based in London and started out in 1990 and how primarily it was involved in TV Adverts, whereas now it is changing and has also been involved in music videos and visual effects on the film Snow white and the Huntsman. Also Les Miserables, Torchwood, Dr Who and Merlin are other areas that they have been involved in.In 2002 the company expanded and opened a branch in New York where they started working on 2D and 3D effects. In 2007 The firm grew and opened up a branch in L.A.and a few weeks ago the newest addition is in Chicago where at the moment there is a small team.
We were then shown their 2012 show reel and 3 of their commercials and which Sid went on to explain in more detail, what process they were involved with.
The 1st Advert was the Guinness 'Clouds'
Audi - Hummingbird
And lastly the Cannes Lion Award - Winning,
Three Little Pigs - for The Guardian
I enjoyed watching these as I have been fascinated by TV adverts and the ideas behind them for such a long time. Sid's tone in his delivery came across very passionately as he told us about some of the background about what was involved.
This next advert was talked about in great length from all angles as to how the company had great input into the end result.This was one of their recent pieces of work.
Kia Reviews and recommendations
For the next half an hour Sid talked in great depth and detail about each aspect in the process of completing the advert into what we saw on TV. It was very interesting to see and hear about the process but I became overwhelmed with too much technical talk and analytically detail. Despite, for me personally, the last half an hour - I had enjoyed attending this talk, the content and the dedication and passion in which Sid delivered it to us.
http://www.themill.com/
Tomato - Master class
Tomato was started in 1991, We were then talked through the structure of the studio and how everyone is an equal -there is no pyramid of hierarchy. Everyone sparks creation and rebounds ideas off each other to get an end result.This can consist of a group of individuals that bring different aspects to the team such as musicians,designers and writers. However some work can be commissioned and non-commissioned work.We were then introduced to typeface and it was explained how it was designed.We were shown many different examples of how they were constructed then deconstructed. Another typeface was a deconstructed version of Haiku, a poetic Japanese structure that was made up of two typefaces.
Visually this was very interesting to see but unfortunately some of the work shown was completed some years ago and with extensive looking on the internet to show some examples of visuals, I came up with none.
Word play is popular and is played by many members in the team, this interest within the team comes from an historical interest in Concrete Poetry - also known as shape poetry. It is basically a form of poetry in which the typographical arrangement of words is as important in conveying the intended effect, as the conventional elements of the poem - such as meaning of words, rhythm, rhyme and so on.
It is sometimes referred to as visual poetry a term that has evolved to have distinct meaning of its own, but which shares the distinction of being poetry in which the visual elements are as important as the text.
Examples of Concrete poetry.
Laser-etched versions of concrete poetry was also shown and examples of work that had been completed for clients, as well as informed about cyan type printing.
The opening titles of a popular film in the 90's - Trainspotting, musicians "Underworld" were also part of Tomato and they provided some of the music.We were talked through how it was made by faxing and scanning to get the desired effect.
The next half an hour was more of the same - viewing work that has been done, concepts and work standards There was a little time left for some questions and answers.I had initially enjoyed this talk but became disengaged by the flat, drone in which it was delivered.The content delivered was vast for me. Despite this I also learnt a lot from the great short films and visuals.
http://www.tomato.co.uk/contact
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