What advice would you give to graduates who are trying to break into the industry.
- Attention must be paid to the creative opportunities surrounding you and pitching yourself rather than just your projects. An intern must work harder to be smarter and more inventive than the creative director. We give placements to and jump at the chance of hiring lateral, exciting progressive thinkers straight from college - great work works. We need to think about how we present ourselves through CV's and blogs etc and how we make ourselves appealing to somebody who may give us a job.
- Put more emphasis on marketing yourself professionally in the industry.
- Be individual and look at different influences.
- Work with others, collaborate and be able to toy with ideas, and rebound from theirs.
- Be passionate - love what you do and this will always push you.
Students fees where discussed.
Questions had been put to senior professionals - would they pay £9000 a year for a design degree?
Out of everybody that was asked this question their replies were that they wouldn't hesitate - as for many of them design was the only thing that they ever wanted to do.
Design is a vocation not a vacation.
A PowerPoint presentation was then shown to us on what the design industry offers about the topics discussed. Why it is such a special industry, why people get passionate and what excites them.
The consultancy called 300 million has worked with The Body Shop on different projects such as Stop Sex Trafficking. This is to make government more aware of the situation and to take action. This project won a gold award because this campaign has resulted in changing laws in 17 countries..
For more information please click onto link below
http://www.traffickingproject.org/p/mission.html
One Laptop per Child project was the response of a charity program and the aim was to get laptops to developing countries so that they could be used in school environments for education. These poor countries where originally getting broken or outdated computers from the countries in the West. Fuse project were wondering why each child could not have a laptop of their own. The Epsom one was known as The Hundred Dollar Laptop because this was originally what it would cost and approximately 2.5 million four-year period have been shipped out so far.
To find out more click on link below
http://one.laptop.org/
The Plumen energy-saving lightbulb was designed by Samuel Wilkinson. Being green has never looked so good before at home or in the office!There was a gap in the market which they spotted and have changed along with people's attitudes of buying such a product.Now the old design of energy-saving bulbs looks really outdated.
Link provided below to find out more.
http://samuelwilkinson.com/
Pearson Lloyd 's design is simple yet effective as a request from the Health Department - A and E. Haven't we all sometime or another sat in a hospital waiting room sometimes in pain sometimes waiting for someone else. Once we have checked in time slowly passes by - every 5 min. seems like an hour and we start to get infuriated and think we've been forgotten.Many times this has led to hospital staff been physically and verbally abused. This idea helps patients and shows the process with in the system how and where you are, and time expectancies of being seen by a Dr.This makes patients less agitated and nursing staff less vulnerable
as targets abuse through frustration.
Click onto link below to find out more
http://www.designcouncil.org.uk/about-us/media-centre/multi-disciplinary-design-agency-pearsonlloyd-have-been-selected-to-tackle-violence-and-aggression-in-ae-departments/
The print project by consultancy studio called B an W. The annual report of St George's Crypt Charity shows and highlights the issues of alcoholism.This is a large issue for many that have passed through the centre, and tells the story of their lives. Photo images of people draw the viewer into their lives and sees the person behind the story. It gained the desired effect of being a hard-hitting document of true life.
Link provided below
http://theprintproject.co.uk/
The company Resonate has a brand identity that was created by spending approximately £1000 on flowers,which were then frozen in liquid nitrogen to then be blown up by explosive charges. Which was all photographed using a high-speed camera. The idea behind it was how Resonate tell stories in 1000 different ways.
Press play to watch the explosive performance!
Link below provided for more information
http://identitydesigned.com/resonate/
http://www.resonatecompanies.com/
Magpie designed for Milton Agency a simple design which shows, in the middle of five Hollywood stars, the letter M. The message here is how the Milton agency are always in the background and the stars always come first.
Please click below on link to find out more
http://magpie-studio.com/#
The Orchestra of the Age Enlightenment campaign highlights the characters and individuality of the people that play the instruments. The colours are meant to highlight the music that they play.
For more information click below
http://www.oae.co.uk/tag/marketing/
To finish off we were shown some students work from the last few years.
Please note
Images are for illustration purpose only, websites in relation to the company or project has been provided where can.
Interest - 8/10
I found this really interesting how projects go from idea's to being made into something more tangible. This has always fascinated me and I could understand the excitement in the people working in the design industry.
Content - 8/10 I especially enjoyed the visuals of projects that have been worked on and the benefits that some have had to people in the world.
delivery - 8/10 A good lecture given, that fed my inquisitive mind with lots of visual stimulation.
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