Marketing yourself
Denise Chilton
I had initially last year sat in on both of the next two lectures by Denise and I just presumed that this year the talk was about something different. Despite the same content being delivered it is always good to have a refresher.
Denise's background is such that at 16 she left school and went to work in financial services. She's quoted to have said about herself that 10 years ago she had a midlife crisis and felt the need for change. This started when she purchased an espresso machine and started to call round festivals selling coffee from the back of her van. As everyone knows - you start out and make a few mistakes along the way and she was no exception. Despite this, two years later she won the small business award. Denise is also a business coach which was elaborated more on in the second lecture and is featured below this one - entitled motivating yourself to get what you really want.
The lecture was broken up into bite-size chunks of information. We were reminded that we are a brand ourselves and no matter who we come across, people will always take away that first impression with them. As the saying goes - that we are all reminded of - "you never get a second chance to make a first impression" and in business there is never a truer word spoken. Denise likes to incorporate activities within her lectures so our first task was to write down what our first impression of her were.
We were told the difference between what external and internal branding was. Basically the first is how you market yourself to the people and the second is how you think about yourself. We were reminded that like in life we tend to take our values into business with us. These can be the building blocks that represent what matters to us and how they affect what we do and how we do it. Obviously like us they will change and evolve over time.
Below is another activity which we took part in about "values":
Below is another activity which we took part in about "values":
Our next activity was a group one - we had to collaborate and think about what our unique selling point would be and what makes us different.
We were also asked to examine what our percentages would be in the importance of communication by the means of words, tone and body language. The last two tips that were shared were about building rapport, that relies upon many different aspects and personal branding- where we need to be ourselves.
interest 10/10
content 9/10
Very informative - each area was broken down into points which made us think about both sides of the coin, such as - what others think of us may not be the way we our portraying ourselves in the business. Lots of food for thought.
delivery 7/10
There was some aspects of the delivery that I didn't like, which was the group activities and visualising. I did however understand the principles behind them. I guess it self reflection this always brings up areas which I myself should work on to improve. I enjoyed the way in which it was delivered in a non-heavy but light and manageable learning way.
Motivating yourself to get what you really want
Denise Chilton
Denise Chilton
For this second lecture by Denise Chilton we were asked the questions - "What do you really want? What would your life be like if you woke up tomorrow and it was just the way you wanted to be"? The other question to analyse was "What would it be like to set goals that where thrilling and actually achieve them"?
We were introduced to Maslow's Pyramid of Hierarchy of Needs - this model was first developed in the 1940s and 50s and remains just as relevant to us today. The Pyramid below shows us motivation which can lead us to achieve our goals.
Like the previous lecture we had activities to fulfill. The first one was - the positive list - to write down all the things that motivated us. Next came the negative list - write down all the things that don't motivate us. Once this was completed we looked at 'the wheel of life' handout which is shown below.
Once we had filled the wheel in, we had to select an area that we would like to change. We then had to find a partner to discuss this with and then change roles. Within the self-analysis we should ask ourselves questions such as "When are we most alive and at our very best? What are we doing and who with?" and finally "what surrounding are we in?"
Next we were introduced to SMARTIE goals.
This translates into:
Specific and positive
Measurable and meaningful
Achievable
Realistic and right for you
Timed, targeted and thrilling
I as in 'my'
Exciting
Sensational
The lecture was finished with positivity in the forefront of our minds and ways in which we could discover potential and live the life we really want to. The steps were "To write your goals down when you can see them, creative vision boards, don't be overwhelmed and set too many goals". Most importantly - "Never give up on your dream, so many people tend to give up when one step away from success".
delivery 7/10
content 10/10
Just like the previous lecture with Denise I could understand the principles behind the exercises but didn't necessarily want to partake in them. The lecture again was a nice mixture, not too overpowering. It also had a direct approach to making you analyse yourself without even thinking what you are doing. It could be seen as a powerful experience into analysing where you are in life and what I want to go.
interest 9/10
Denise showed us and gave us the tools and knowledge of self empowerment as to be right at the top of Maslow's Pyramid of self-actualisation. I found the psychology behind this interesting as previously I had been on other lectures which uses the same principle. It seems a lightweight method to introduce people to self-analysis and maybe not realise that they are delving into the unconscious mind.
links below
http://www.denisechilton.co.uk/
Denise Chilton Ltd - Liverpool, United Kingdom - Company | Facebook
Continuing in the art world
Jake Attree
We were told briefly about an iconic book 1964 named 'Private View' which is a collection of Lord Snowdon's photographs. 57 images can be seen on the link below
http://www.npg.org.uk/collections/search/set.php?set=269&wPage=0
The question was asked: How do you get into a gallery?
Some of the answers are -
Go to art fairs- particular good ones are Islington, Battersea and Royal College
Write down the names of 12 galleries and venues that might realistically take your work
Make a visual CD of your work - be professional -include dates and dimensions etc
Price pitch - don't be too modest
Send work to galleries - if it is sent back to you don't be too disheartened
Apply for bursary awards
Apply for shows - this could be less hopeful if you're expecting nothing therefore anything good is a bonus.
Need to be self financing and sell work to become independent
Have a body of work and wait for the right time and opportunity
If you are real artist you are controlled by the creativity and you become depressed/ill if you aren't.
Picasso said that he made paintings his creativity told him to make. It has also been said that Van Gogh was too overwhelmed by his creativity.
you need to
Build an audience
Aquire a studio space
Put visitors booking your studio in order to get lists of people to send invitations to
Get on the mailing list of galleries - go to previews and introduce yourself
Publicity - don't just go for the cheapest option for printing leaflets publications etc. - get the best version you can afford.
Link below
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